You know what it means after we’ve seen the sizzle of 4th of July fireworks, don’t you? It’s time to start thinking about fall Web site promotions — and the many ways you can use Office Live Small Business to help boost sales during the all-important fourth quarter.
Just to remind you, there are endless reasons why people flock online in the September to December time-frame. They’re getting kids ready for college, booking holiday travel, or searching for someone to clean the gutters or cater a party. Never mind the food and gift-buying frenzy that brings joy to so many online merchants!
So let’s look at a few things you can do right now to make the most of your online presence this fall:
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Set up a Web store. If you’ve been thinking about selling products online, start now so you’re ready to welcome fall shoppers. With our Store Manager tool you get everything you need to build and sell from your own storefront —and on eBay. Learn all about it.
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Update your Web site. It’s a good idea to refresh your Web site content and graphics regularly anyway, but with the busy fall season fast approaching, you’ll want to make sure your site is spot-on. Marketing ace Joanna L. Krotz has tips to help you. Read the tips.
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Advertise on search engines. It’s the perfect way to attract motivated buyers to your Web site – since your ad appears where people who are already searching for the products or services you sell will see it. Our adManager tool makes it easy — and inexpensive. Check it out now.
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Stay in touch with customers. Build loyalty and boost sales by giving your existing customers some extra attention. Use low-cost e-mail marketing to let them know about special promotions and sales. It’s a snap when you use our E-mail Marketing beta. Here are the details.
It’s a tough choice, I know. Write a search ad, or go to the beach. Update your Web site, or play a round of golf. But come Labor Day, you’ll thank me.
Skip Chilcott