"Birthing the Elephant"

I haven't read the book; but the title itself so clearly speaks of the understanding the author has of the challenge you all face that I thought it would be good to call it out: http://www.americanchronicle.com/articles/57669

Here a snippet of the article:

"Most of us who start new businesses have spent many years working in traditional jobs. Shifting from employee to entrepreneur is one of the toughest transitions to make because you're not just changing jobs or changing careers, you're changing your identity. You need to give up a "paycheck player" mentality and begin to think and act like an entrepreneur. You need to learn how to substitute brains for bucks. You need to master marketing. You need to learn how to innovate your way out of problems. Winning the small-business mind game isn't easy. "