Despite spammers and in-box overload, e-mail remains an amazingly effective and inexpensive marketing tool. Why?
- E-mail can keep your customers more informed more quickly than just about any other marketing. That will motivate sales.
- E-mail can strengthen your bond with customers. When done right, its ability to create viral, friend-to-friend connections reels in prospects faster than any other marketing activity. That, too, is the path to sales.
- E-news can promptly and cheaply broadcast timely announcements, special offers, media news, and events, making customers feel like valued insiders. That creates loyal—and repeat—customers. (See the E-Mail Marketing feature of Office Live Small Business.)
Still, there’s no question that e-mail fatigue can set in fast. You have only a fleeting opportunity to reach a prospect and get that customer to respond to your offer.
It's up to you to craft e-messaging that:
- grabs your reader’s attention;
- motivates someone to open the e-mail, and
- generates click-through response.
Here's how to develop e-marketing with a three-part punch.
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