Just the thought of creating a video for your small-business site may be enough to send you into sticker shock.
The high-priced camera crew! The high-maintenance creative director! The high … blood pressure.
Relax. Creating a quality video for your site is a lot easier, and cheaper, than you think. And the rewards can be considerable.
"Web video is catching on really quickly," says Curt Clinkinbeard, director of training for the Foundation for the Advancement of Marketing Excellence in Entrepreneurs. "I think it will expand the way people interact with the Web, and represents an incredible opportunity for small businesses."
How so?
- A video can make your product come alive. There’s no substitute for seeing anything from a kitchen knife set being used in a real-life situation, to gorgeous moving images of your bed-and-breakfast. Still images and words don't come close.
- Videos let customers get to know you. They’ll see your eyes and your smile, and hear the sound of your voice. If you’re a natural salesperson (and you are, otherwise you wouldn’t be running a small business), then a video will sell you.
- A video can also take on a life of its own. Add a little clever writing, creative cinematography or humor to the production, and your video could go "viral" and bring thousands of new visitors to your site.
Here are nine tips for adding compelling video to your site without blowing your budget.
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