Going out on your own should never mean going it alone. This is perhaps the most valuable advice I can ever give to startup entrepreneurs.
After so many years of coaching a wide range of startup entrepreneurs, I've become accustomed to their incredulous responses to this statement. They say something like: "But I am alone; I don’t have any customers or money to hire help."
Entrepreneurship, in any type of business endeavor, must start with the recognition that success comes to managers who leverage all resources around them extremely well. It's about maneuvering something small into something greater. And it's about efficiency. Think of the arithmetic as: 1 + 1 equaling 5, 10, 15, or more in return.
Practically speaking, your time should focus on activities that produce the greatest payoff in terms of new customers, revenues, and profitability. While this is possible, it requires discipline and making the right connections.
So how should solo entrepreneurs make better, time-saving choices? Here are four strategies to help solo entrepreneurs get the most out of each business-building day.
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