A super easy way to do this (I did it) is to follow the steps from Sue's "Office Live Design Tips" which I have pasted below. From "Page Manager" select the "Product Details" page and click on edit. Once there hold your curser on the edge of the products module and do a cut, after you follow the instructions below, then paste the module back and the font should mimick the font of the characters you typed.
Besides the info below you'll find a ton of other great ideas/inspiration by visiting her site: http://oldesigntips.com/default.aspx
changing text color
You can change the font color and sometimes the weight of some or all of the text in many of the modules. Type a letter, highlight it and change it to what you want. a| Place your cursor directly after the letter and insert the module. Carefully delete the letter.