There’s a lot to like about your site; your Home page is definitely engaging. But I wonder how well it actually works for you. The woman’s expression is what you’re immediately drawn to, which makes the jewelry she’s wearing secondary. Then when I went looking for the necklace she’s wearing, I couldn’t find it. Seems to me it would make more sense if she wore one of your necklaces and some earrings, too.
When I clicked around the site I noticed lots of broken images. I’d get those fixed asap.
I also wondered what some of the pieces are made of; your prices are so cheap on some things that it makes me wonder what materials are involved. For instance, I like bracelet 002 on your Home page, but at $5.95 I’ve got to wonder how well it would hold up. So a little more in terms of product descriptions might help.
A few other things:
I would put a Products tab on your top nav with a dropdown by category so it’s easy to get where you want from every page. It’s a little confusing now; if I’m looking at a pair of earrings and want to look at more earrings, I click the “earrings” link and it takes me back to the Home page instead of the earrings collection.
The bottom two “add to cart” buttons on your Home page are cut off.
People may want to know sooner which payment methods you accept. Just adding small PayPal and Visa/MasterCard logos to your pages would help.
Anyway, those are just a few things to consider. Good luck!
Liz