You’ve obviously put a lot of work into your Web site and it looks like you’ve done a great job displaying your products with helpful descriptions, etc. But I think a little time spent improving the look of your Home page and the introductory text could really help.
To me your Home page seems sort of disjointed with the Shop by Category section in the middle. Since you have the Product List page, I’m not sure that section is really necessary out front. But it’s the section under it with your deals and sale items that I think could be tidied up and presented a little more consistently. I’m not a designer, but it strikes me as kind of messy now.
As for the intro text, it could use a good copy edit. The first sentence really doesn’t hold together grammatically. You’ve got words capitalized randomly. There are also a lot of little things like on-line (no hyphen needed); JBs without an apostrophe in your second sentence; and phrases like “in helping to provided.” Taken as a whole it could come across as unprofessional.
A couple of other quick things:
I’m not sure why Baby Shower gifts are called out in the top nav when none of the other categories are. If that’s your big seller, maybe that makes sense, but strikes me as a little odd.
Also in the nav, you’ve got Teams and Conditions rather than “Terms”.
So there are just a few more comments for you. Good luck!
Liz