Conversion Points and Website Reports

Hi All,

Would anyone out there be able to share their knowledge and experiences of conversion points and the use of them on their website.

I have several product specifications on my site and would like to know when they have been downloaded. If I enter the URL for the pdf in the documents section of my site it only tells me when people have viewed the document and not when it has been downloaded. Is there a work around for this? Also can buttons, hyperlinks etc be tracked as I would like to know when specific links are used?

I was also wondering what the URL was for the thank you messages on the contact us module, enquiry form, newsletter sign up etc as this would obviously track any submissions on these forms.

Lastly, where have others used these conversion points and how have they influenced your website and business?

Many thanks,

Fergus